In 2019, 84% of consumers considered customer service to be a key factor when deciding whether or not to purchase from a brand.
Your customers have chosen to subscribe to your particular list because they believe that you have something worthwhile, and, if you’ve lost touch with them, then they’ll assume that you don’t have what they need and will have no problem moving on. However, in this case, it pertained to a lack of communication between them and the brand. When asked, 25% of consumers have said that they chose to unsubscribe from a brand’s subscriber list simply because it lacked a human touch. Why is email automation so crucial for email marketers?Īside from simplifying your day-to-day tasks, why else is email automation so vital to your email marketing strategy? First of all, it helps to fulfill your customer’s needs for communication. Once you’ve saved the new journey, it’s ready to go and will automatically start sending out emails as soon as you’ve activated it. Each step will be a new email that’s sent to subscribers who meet the criteria or trip the trigger. Once you’ve defined your customer journey, which is done by choosing the initial trigger that’ll start the entire process, you simply add steps to the journey. For example, Campaign Monitor customers can use this process by creating a new journey.
The idea behind email automation is to simplify the day-to-day workflow of your email marketing team by completely automating the process.ĭepending on which email marketing services are at your disposal, the automation process should be rather simple. What is email automation?Įmail automation is the act of sending time- or action-triggered messages to your email subscribers with highly relevant, targeted information. Read on to discover what email automation is and why it should be in every digital marketer’s toolbox. While it may seem impossible, email marketers have the means available to them to cater to at least some of the customer needs, and that’s why there are several automated emails that every business should use. Consumers want it all, and they want it now.